Hi Lucy, thank you for taking the time to chat with us again. In the last interview, we were talking about your daily life running Fierce Digital Marketing – how has this business developed for you over the past few years?
It’s amazing to look back on how Fierce has developed since we last spoke. Over the past year, I’ve moved the brand into the motorsport industry, while continuing to work in various sectors under Fierce Digital Marketing. Fierce Motorsport focuses on the brand management of athletes and the marketing goals of their partners.
Being able to do the work I love in the industry I love is awesome.
On Instagram, you have been everywhere! From Silverstone to Oulton Park – what have you been up to?
Yes! I’ve attended 22 on-circuit events this year so far, with 5 more to go! I carry out marketing, mainly social media coverage, including media releases on behalf of teams and drivers throughout race weekends.
I’ll be so sad for the season to come to an end! This year has been my busiest season in motorsport. As cliché as it is, it is a rollercoaster. I love it!
You are working with your sister, which is amazing to see. Has it been difficult to adjust to working with family, or are you loving it?
We are the same person, ha! Although Chloe is 10 years younger than me, we get on so well. She is my best friend – she has no choice! Workwise, she has a lot of trust in me when it comes to her brand and advice in certain areas. I’m grateful every day that we have such a strong relationship. If ever we argue, which of course we do, it’s short-lived.
You have also been doing some work yourself for the BTCC – tell us a bit about that and what you get up to!
Yes, this came out of the blue (no pun intended) at the beginning of the year. While I was visiting Chloe’s sponsor, Laser Tools Racing at Southam, they asked if I’d be interested in presenting and reporting on their race weekends in the BTCC and Chloe’s series, the GB4 Championship. While being on that side of the camera was unfamiliar to me, I said yes, and I’m loving it! I’ve improved with each meeting, which makes it even more fun.
You had mentioned previously that you were writing a book – is this still on the cards?
It is… we completed it and put it out to a handful of publishers in 2020, but it wasn’t picked up. There are a number of reasons for this; however, the angle we took isn’t the one I had initially imagined. I have every intention of rerouting and giving it another go. I think it’s an important story to tell.
How has life changed for you since the pandemic?
Life has changed a lot, but I’m not sure how much has been a result of the pandemic. I have definitely become closer with my family since being locked down together in March 2020. I’m really lucky my life hasn’t been negatively affected by COVID. Of course, so many people’s lives have been turned upside down. I’m lucky to be able to take whatever good we can from this time.
Your career is only just beginning, and it’s so incredible to see you go from success to success. What’s next for Fierce Lucy on the horizon?
I plan to keep doing what I love! I hope to build on the motorsport side of Fierce and continue presenting and reporting work in the paddock.
What is your favourite thing about Scotland?
The lochs, the hills, and the water! I’ve lived in Canada, which is like Scotland on steroids, and recently in Kent, which couldn’t be further from home. Canada made me appreciate what we have, and Kent made me miss Scotland more than anything. Since moving back, I can drink water from the tap and wash my hair without it feeling like wet chalk. That’s a weird description, but that’s how it feels to me. Any Scot who has visited London will understand this!
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